In this module, students get hands-on experience using business analytics technologies in Python to generate tangible benefits.
We start by building the tools to gather data, focusing on web scraping and social media APIs.
Students then familiarize themselves with typical tools used for descriptive, predictive, and prescriptive analytics.
To this aim, we build on real analytics use cases across a number of business functions, such as marketing, human resources, finance, and strategic management.
- Fall 2021 (new course): Teaching evaluation 4.7/5.0
- Fall 2022: Teaching evaluation 4.4/5.0